Students will learn about the history and cultural perspective of advertising and the subtle techniques used to persuade people to buy products or adhere to messages. Sometimes these persuasive techniques are used in political propaganda campaigns. By breaking down the techniques and studying examples of advertisements and propaganda ads over the last hundred years, students will be able to identify the obvious and inferred messages in these ads and become more aware of how they can be influenced by ads, campaigns and political messages in their own lives. Students will pair up or team up with other students to write their own advertisement or propaganda campaign. This three-day residency is offered through the Workshop/Residency category.

Artist Background

Michael Beadle is a poet, author and teaching artist with a passion for language, writing and literature. His goal is to encourage, inspire and challenge writers to express themselves so they can become more confident with writing and be lifelong learners and creative problem solvers. Since 1999, he’s taught thousands of students in poetry and creative writing workshops across the state and performed poetry at schools, libraries, churches and festivals. He’s the author of several poetry books, including What Makes a Giraffe Laugh?, Does Your Goblin Have a Problem?, and Beasts of Eden. His poems have appeared in various journals and anthologies including Broad River Review, Kakalak and River Heron Review. In addition to a 15-year career as a journalist, he’s worked as a high school English teacher, magazine editor and freelance writer. Beadle has served as poet-in-residence at the NC Zoo, emcee for the NC Poetry Out Loud state finals, A+ Schools Fellow for staff development training, student poetry contest coordinator for the NC Poetry Society, and visiting instructor at the Federal Medical Center in Butner, NC.

Search Criteria

• Program Type: Workshop/Residency
• Discipline: Literary
• Grade Level: Middle
• Accepts bookings in Johnston County