The Art of Advertising

The Art of Advertising

Students will learn about the history and cultural perspective of advertising and the subtle techniques used to persuade people to buy products or adhere to messages. Sometimes these persuasive techniques are used in political propaganda campaigns. By breaking down the techniques and studying examples of advertisements and propaganda ads over the last hundred years, students will be able to identify the obvious and inferred messages in these ads and become more aware of how they can be influenced by ads, campaigns and political messages in their own lives. Students will pair up or team up with other students to write their own advertisement or propaganda campaign. This three-day residency is offered through the Workshop/Residency category.

Artist Background

Michael Beadle is a poet, author, and teaching artist with a passion for language, writing and literature. He’s taught creative writing workshops since 1999. His focus is to encourage, inspire and challenge writers to express themselves so they can become more confident with writing and be lifelong learners and creative problem solvers. In addition to a 15-year career as a journalist, he’s published five poetry books, a poetry CD, and three photographic history books on Haywood County (NC). In 2012, he was selected as a poet-in-residence at the NC Zoo. He’s been an emcee for the NC Poetry Out Loud state finals and served as statewide coordinator of student poetry contests for the NC Poetry Society.

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